Vyana Takes On Fashion With a Grain of SAULT
Beauty Anthropology chatted with Vyanna Brie, founder and designer of the fashion line SAULT . Read more to learn about the young creative and her road into the fashion world
BA: First and foremost, congratulations on launching your fashion brand SAULT. What steps did you take in preparing the concept of the brand?
VB: “Thank you! Well, the origin of SAULT began while in design school, but I never really acted on it until I was about to graduate. I prepared the concept of my brand story from my extensive thoughts over the years. Everything kind of fell into place once I decided this is not just going to be a brand about making clothes, this is going to be brand about people giving the clothes personification and purpose. Creating the color story and samples for the pre-collection came along in an organic way as I was designing and shopping for textiles.
The creative direction of using all melanin models for the first images and lookbook was not something I consciously did to send a message, but I just thought it was so beautiful. Once I started creating shoots for the brand it became easier to get my concept visualized by my audience. The eco-sustainable aspect of the brand came when I did a lot of research on textile composition and really educated myself on the current situation of pollution in the fashion industry. I knew that if I didn’t want to contribute to it I had to do something to correct it.”
BA: What sparked your interest in fashion?
VB: “I’ve always been an artist. It was very natural and intuitive for me since I was very young. My mother would always say I was a “different” kind of child due to my perfectionist tendencies and attention to detail or if I had something to draw with I was always content. But I very distinctly remember being in second grade and my best friend and I had basically created a portfolio of sketches. She came back to class the next morning and showed me a pamphlet about a design school and said ‘Vyana, this is where we’re going! We’re going to be fashion designers’. Then and there is where I made the connection between my gift for illustration and career.
Being so young, before then I had not even thought about a career or future coincided with illustration. I had no idea that what we were doing was technically considered sketching as we would always draw detailed clothing on people with themes, etc. It was a light bulb moment for me as to why I can even remember it now. After that, I never questioned what I wanted to do with my life. My purpose was so very clear to me and since then I have always pursued that path. Once I actually went to design school and understood the discipline of design I grew an even bigger appreciation for the industry and the hard work that goes into fashion. I’m just still so in love.“
BA: How has your creativity evolved since you started SAULT?
VB: “Since starting SAULT at the end of 2015 my vision for the brand is ever growing. I have so many ideas and I’m so eager to do with the brand since its still so very young. When I first started it was a leap of faith and a labor of love. Now that I have gotten people’s attention and a structure, I can maneuver and move forward in innovation and can spend more time finding and developing textile along with new ways to construct garments. I’m currently exploring ways to market and involve who I view as my wearer while still getting the purpose properly projected, and really start sparking conscious and curious conversation about the brand.”
BA: Does your creative process differ when you are designing menswear versus women pieces?
VB: “Only thing that may differ at all in the process that I have to take into consideration is fit. Because I also design interchangeable pieces for men and women so I love to play on the silhouette. For example, maybe an oversized top for a menswear garment that can be exactly the same but worn as a shift dress for a woman. It’s all about defining the difference in functionality as opposed to when I design solely a women’s wear piece and I want to add more femininity.”
“Fashion is an individual source of self expression. Fashion is unique and intimate to everyone, it tells a lot about a person and how they view themselves.”
BA: What are your top three tips or advice for someone wanting to launch her own clothing line?
VB: “Have a clear vision and/or business plan for your line, become educated in the business of fashion as well as the technical aspect of design, and build a knowledgeable team with the same mindset and goals as you.” As a millennial designer, how is your process different from traditionalists? “I believe the biggest difference would be accessibility. In the past, you needed years and years of experience and recommendation to move up in the design industry. Now anyone can create a line, and depending on their influence or network [they] can be fairly successful.
My personal difference isn’t much of that to a traditionalist honestly, which I feel sets me apart. I went to design school and worked hard in the industry before I even thought of having my own line. I strongly feel having knowledge and experience is so important and I’m grateful I’ve obtained those years of education and dues. As far as actually creating, technology has made life much easier. I do utilize and prefer the computer-aided design and now it’s a necessity. Nothing is done by hand unless it’s by a major design house, like Chanel is done in an atelier in Paris. I have much respect for traditionalist and the craftsmanship of their work.”
BA: When designing, whom do you consider as your muse?
VB: “I honestly don’t design with a muse in mind. I create with a vibe in mind of how I want my wearer to feel and how I want the garment to function in their everyday lives.” What are 2 must-haves fashion pieces for women? “Always and forever [what] will be a staple piece in anyone’s wardrobe is a black vegan/recycled/faux leather moto jacket. [And] one well-fitting pair of denim jeans. With those two pieces, you can look amazing no matter what you pair with them. Who/What is your greatest inspiration in fashion? “My greatest inspiration in fashion doesn’t come from one direct person, place, or thing. It’s an accumulation of experiences, people, cultures, and more so economic and environmental issues that are happening in the world that I hope to correct through design.”
BA: What do you foresee as your legacy within the fashion industry?
VB: "My hope is to have one of the largest sustainable/eco fashion design houses and manufacturing companies in the industry that will significantly change how production from beginning to finish is done. [This] will allow me to create a vast amount of jobs for people here in the U.S. and in foreign territory; also ensuring a healthy living environment and resources for future generations. I want to be known for being a pioneer in creating solutions and technologies for cutting the pollution the design industry. I hope to inspire other creatives to follow their purpose and use it to better the lives of others around them. I want my legacy to be one of love, unity, and overcoming.”